That consistency of brand is going to be vital to Microsoft's strategy of transitioning the Finnish devices and services section into Redmond. Sentiment aside, it sites nicely in the hand, and the shape has a long association with Nokia.
Built around Nokia's Fabula design language, the 735 is reminiscent of the Nokia Lumia 800 (the first Windows Phone from the then partnership), the Meego powered Nokia N9, and the Symbian powered N8. Picking up this 'blown cushion' effect, with a shallow bevel across the back plate, curved sides on the left and right of the handset, a flat top and bottom, and a hint of curve on the Corning Gorilla Glass, is like welcoming back an old friend. One of the reasons I felt comfortable with the Lumia 735 the second it came out of the box is the design.
